FLIP WIMBLEDON TRADITION
78% of girls skip sport when they’re on their period. So let’s stop forcing them to wear white. We protested Wimbledon’s all-white dress code, started a national conversation, and changed the 125 year old tradition.
The next year we were invited onto Lorraine. The campaign and move away from white kit had snowballed into other sports, including England’s Lioness kit for the 2023 World Cup.
